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https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1594721278446-1SRRYC6J3RCXDAPDGJ53/38902906-8BE0-48C4-ABE5-27FCDBFCD6D1.jpeg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1594721400728-VWDNY8TJQ4TRCI3CHN3B/IMG_2592.jpeg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1594724535743-OHY8V815B7FAZ7ITGMT0/IMG_1595.jpeg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1594725450201-JZS84W3J9KK6YV041QG5/IMG_1944.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1594725449866-JO48RFB4J0Y4IR3UVON4/IMG_1945.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624729559604-LE42AIXLIMEBX6F7TNKC/Comp-Glitch-2.shine.gif WORK - Starting Point Since the rise of crossfit in Spain “Alpha Link Crossfit” has worked to position itself as one of the best boxes (gyms) in Barcelona, not only for its workout programs and the excellent services it provides but also for the value it put in building a strong and solid community. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624740127708-387C4R6LE0LUCY8TEAJB/AlphaLink+4to+aniv-shutdown_8fps_small.gif WORK - The Problem As a result of the lockdown "Alpha Link Crossfit", like the entire fitness industry, was affected in a devastating way and due to the restrictions imposed they were forced to shutdown causing many of their clients to leave indefinitely affected the business economy in a serious way but also affecting one of their main pillars, their community. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624876252134-ESCKJLUO792TR4J56P32/AL_4aniv_AllPrrojects-v2_MyWork.full.small.gif WORK - The solution Build a strong digital community not limited to their existing clients, this was an opportunity to grow by creating a stronger and a much wider community. I needed to focus on clear short term goals until the global restrictions where lifted, and with that we had to be constantly improving by creating content with value, It’s essential for clients to keep training so I felt the need to motivate everyone to be active throughout these challenging times. Moreover, I wanted to stand out from the rest and become a reference in it’s own niche, locally, national and eventually internationally. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624977531433-1OHI9UU8BKFL3GM85M4B/AL_Instagram_Story_WeekWorkout_template_Full-Week_02.gif WORK - Make it stand out Weekly program. Highlights of the weekly workout. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624977059606-5DLEEBAGKEBSVV25C6A0/AL_Instagram_Story_WeekWorkout_008.gif WORK - Make it stand out Workout of the day. Daily post with the workout for each day (7 days a week). https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624977241438-TN670U57V6KIBMPYM844/AL_Instagram_Story_WeekFitcon_21.06.03.gif WORK - Make it stand out Fitcond. Fit / conditioning workout (5 days a week post) https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624977396182-V4B6IEWU6N9QRQWX9KV9/AL_Instagram_Story_WeekGymnastics_W2.06.21.gif WORK - Make it stand out Gymnastics. Weekly program of how the gymnastics class will be like. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624976903332-A2MZ7KAL58SZKRMASSWD/AL_community-UpDates.gif WORK - Make it stand out Community updates. News, notifications or any important thing the “box” wants their clients to know”. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624989142100-OOMMQ89E9EQOC1I3VXW1/StraightOuttaAlpha.2001_1080x1350.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624988518996-JFIP5DI3ZTB3S0UKLSYE/StraightOuttaAlpha.2021.v2.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624988520461-IAY0WJ4E78FF38PUJ4N6/StraightOuttaAlpha.2021.v3.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624988522371-N9MTDRSQNDRZVEDIR9T6/StraightOuttaAlpha.2021.v4+copy.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624988523298-7YZWSHLQ3X24FUXXF3VQ/StraightOuttaAlpha.2021.v5.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1625311131171-STBDUVI83HFMFODV3I2B/Screenshot+2021-07-03+at+13.09.14.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624895411212-SSOGJ6CI5ZXNK4WRCPSI/AlphaLink_QuarentineGames_WOD_01_smaller.gif WORK - Make it stand out The Quarantine Games Recreating a post-apocalyptic scenario, we developed a five week competition challenge. Athletes were asked to do a workout which was posted during the beginning of a specific week and had 7 days complete it. All videos had to be uploaded on to YouTube and using its link then shared to @FitnessaCross where athlete had the opportunity to become the judge for other people workout videos. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624897872053-SH75NN9XTWHYBNF6CKY0/Online+Workouts+Template+1350small.gif WORK - Make it stand out Alpha Online Training Every time the “box” had to be in lockdown and where obliged to close their doors to the public, workout sessions had to be done through zoom meetings. To make this class more appealing and enrage for people to join I created a new visual look exclusive for the “Alpha Online Training”. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1624899895333-YU3U5NBDSZ98V4MN90GU/Screen+Recording+2021-02-05+at+07.02.19.smaller.gif WORK - Make it stand out “Internal Plataforma” Helping the community in times of need. This platform was created to help out anyone belonging to the community to find a job, post a job offer for themselves or on behalf of their company or company they work for. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714475255543-XIML2AGPLO224J61HH17/superiority+Campaign_1.a.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714477637759-TQIHV2ZHI3SS1P6ACRM7/MAC+Q4+Superiority+1.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714475074758-BR26WWQBCAU7G2L3U249/MAC+Q4+Superiority+2.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714491830946-JF8URK15JXQECAGSU7WF/Landmarks+1.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714491830245-D4ETC35AEMZ830VBSEG6/App+tutorial.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714646843080-S7RQB773V5WRPX2F5VPM/UGC.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714649411782-IOTYHTN8WX30X69T5YXW/GH+WEB_eD+app+GAC+4+template+copy.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714399854483-9HLS7ZLO6L6PRGHDXNWL/GH+WEB_eD+app+GAC+2+template+copy.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714401442641-5I7E1RYLL052WO9WQMD0/GH+WEB_eD+app+GAC+3+template.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1714399854343-EAMISLHEWLU4E01OKE09/GH+WEB_eD+app+GAC+1+template.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1713520337352-4XO82FB1IX65PJIV4TXF/BM_images+moch+up+1.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1713520079703-3L0SVO0V1SY08C56VT97/BM_images+moch+up+2.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1713520084436-S7147KN4Q6I4HQXIENYU/BM_images+moch+up+3.jpg WORK https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/c1972828-f78c-4544-b8b8-4795e18692b4/Abrstract+neuron4+small.gif WORK - The Situation PEFE had 30+ years of credibility in neuroscience, learning and executive development. But the brand? Fragmented. The content engine? Slow. The story? Lost in the noise. My job wasn’t just to “refresh the brand.” My job was to build a creative operating system a brand with clarity, a narrative with soul, and an AI-powered machine behind it. 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https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/444daa36-a8ad-44d3-abb5-a3eb99c3f14a/EegincAdobe_Main_MASTER_v002small.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/f21e0daf-eece-46fd-826a-01144e4eede6/Gen-3-Alpha-Turbo-2597061019%2C-The-camera-slowly-pu%2C-aka_george_holland_2%2C-M-5%2C-cam_Z-03-4K-%285%29_1_1short.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/f1b0ab95-43df-496f-9dd3-d95ce3f9fab9/Gen-4-the-woman-with-intense-look%2C-defiant%2C-confident--1047912904-4K.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/eed2908c-42ed-4ec5-ae98-4b1662602f06/MAHI+eye+ocean.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/862dd08a-ab9b-4cc9-941b-30c1576f3a12/GOAE+web.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/0fa80e98-7d51-420d-afef-fb276a5727ec/GOAE+web.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/4c675f71-ee22-4fb8-95e8-74243cd4db30/Hero-within.2.gif A.I. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/0995849f-b99f-413f-89c1-1c38503e9745/FN.gif A.I. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482108151-SAGZX73KF5GIVBFDW5VM/Brand+Strategy.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482203237-IB88YWG85BLJR737TOHV/Introduction+_.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482311179-8C9C29KCBW4K4BSAX9KL/Benchmark+_+Index+_+Jeep+_+Brand+Values-18.png A.I. 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https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482796986-Q380V4TNLX8WZF8B29FB/Benchmark+_+Index+_+Jeep+_+Brand+Values-6.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482832629-VKKW378TPXCL5Q9FBL2E/Benchmark+_+Index+_+Jeep+_+Brand+Values-4.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482832628-7RVRSDPXQ9NV69WI64CR/Benchmark+_+Index+_+Jeep+_+Brand+Values-5.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482912779-FXNFN0HFXXYZN8EOKFBV/Benchmark+_+Index+_+Jeep+_+Brand+Values-2.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482911964-P8BZMIN4QQ3G5LWTUVM1/Benchmark+_+Index+_+Jeep+_+Brand+Values-3.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482881946-9O6GHDTVOA3BK0II5M9K/Benchmark+_+Index+_+Jeep+_+Brand+Values.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725482923940-V9JZS8GN1QXGDRRLCY45/Benchmark+_+Index+_+Jeep+_+Brand+Values-1.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725484819163-V3PF8QZM9LA46ZKO5Y6P/Brand+Verbal+Identity.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483018003-NNB9RA8A8GL6NJY6A031/Brand+Verbal+Identity+_++Mission+Statement.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483017956-G47ZX4DGBPNYTS0XJXNM/Brand+Verbal+Identity+_++Purpose+Statement.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483019002-72KIKFT7RSZVEGS20ZK4/Brand+Verbal+Identity+_++Trueline+Statement.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483018924-6MIUGH9CP8HUGQJRM7SS/Brand+Verbal+Identity+_++Tagline+Statement.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483144990-6MYYSEFD8XO3H6JH6TLK/Digital+Guideline.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483200860-PURQHCG2YAWXCOZAX0E4/Digital+Guideline+_+Web%26+Mobile+_+Examples.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483268680-H37MNHRK9D50XI122A1U/Digital+Guideline+_+Banner+_+Key+Elements+%26+Design+Principles+_+Examples.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483298381-9E2YKSGCMKUXAVM58VZ7/Digital+Guideline+_+Email+Marketing+_+Key+Elements+%26+Design+Principles++2.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1725483344410-E2EG56Z8FQULH5JZ37E6/Digital+Guideline+_+Social+Media+_+Key+Elements+%26+Design+Principles+4.png A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/c1972828-f78c-4544-b8b8-4795e18692b4/Abrstract+neuron4+small.gif A.I. - The Situation PEFE had 30+ years of credibility in neuroscience, learning and executive development. But the brand? Fragmented. The content engine? Slow. The story? Lost in the noise. My job wasn’t just to “refresh the brand.” My job was to build a creative operating system a brand with clarity, a narrative with soul, and an AI-powered machine behind it. This is how MAHI (Mind & Heart Institute) was re-branded and how I used AI as an assistant to automatise workflows. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1765115800889-UXNILQW81ZJK99NAGBYU/web+landing.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1765118241028-B5QMSCR4XB6USNQBHVHR/web+wellness+1.2.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1765120126714-L0O2YIACEAVGL4GE3PZT/web+wellness+2.4.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1765120580834-DPMFF77R9XPP04G4OZSK/Superlearning.2.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1765120973927-RJNSQZFYPKH0VU7H36E0/EVENT_Wellness+%26+Mind+Leadership+day.gif A.I. https://images.squarespace-cdn.com/content/v1/524c2890e4b0b106ced76430/1765198382652-PI78K8WU5L8ZYBIDKI38/Slide+promo+wellnes-3.png A.I. 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