Embrace the alchemic world of Masters of Photography 6.
An immersive adventure that invites you to interact with art & science led by Steven Klein and the Roca brothers.
A 360º experiential platform that crosses all media in which the viewer becomes the alchemist.
Be ready to discover all the secrets of Room no.6. A place of transformation & creation. A place where extraordinary alchemy happens.
Finally, the room is unlocked and Steven Klein's photography is revealed to the on line public.
Participants of the treasure hunt are able to solve the last challenge and gain invitations to the event launch in each city. The Participant who successfully solves the most clues in the least amount of tome wins an MOP6 special edition.
At the event we plane to recreate a real life version of Steven Klein's world of alchemy and fashion. Here, impressive prints of photography are displayed. Characters from within the image offer guests the chance to taste The Rare Cask.
This slides show the thought behind every stage of the process from the pre campaign of MOP6, the involvement of the Roca brothers from the beginning at an exclusive event for influencers and media at the Celler de Can Roca all the way to the final events and Steven Klein's photo launch for The MACALLAN.