Adobe an AI-Driven Projection Mapping — Catalunya Tribute

While collaborating with TigreLab, I contributed to a large-scale projection mapping project for Adobe’s conference in Catalunya, Spain — a visual tribute to the region’s cultural and architectural heritage.

My role centered on integrating AI-generated art into the production, shaping nearly half of the final animation. I explored and leveraged multiple AI tools — including MidJourney, Runway, Pika, DALL·E, Stable Diffusion, Kling, Krea, Magnific, Wan, Veo 3, Hailuo, and Hunyuan — experimenting between them to achieve the best visual results. The final pieces were curated and refined using Photoshop, After Effects, and Premiere Pro.

Image Generation Tools:

• MidJourney: Known for its artistic and detailed image outputs.

• Runway: Offers a suite of creative tools for image generation.

• Pika: Specializes in stylized image creation.

• DALL·E: Renowned for its ability to generate images from textual descriptions.

• Stable Diffusion: Provides high-quality image generation with a focus on coherence.

• Kling: Offers unique image generation capabilities.

• Krea: Utilized for real-time image generation and enhancement.

Video Generation Tools:

• Runway: Facilitates video editing and generation with AI.

• Pika: Provides tools for video content creation.

• DALL·E: Incorporated for generating video frames.

• Stable Diffusion: Used for generating video content.

• Kling: Offers video generation features.

• Krea: Employed for video generation and editing.

• Magnific: Utilized for video creation.

• Wan: Provides AI-driven video generation tools.

• Veo 3: Specializes in video generation.

• Hailuo: Offers video generation capabilities.

• Hunyuan: Used for video content creation.Medium+2krea.ai+2krea.ai+7Times Of AI+7Medium+7

Enhancement Tools:

• Krea Enhancer: Applied for upscaling and enhancing image and video quality.

• Topaz AI: Utilized for image enhancement and noise reduction.krea.ai+1

I designed and animated key sequences, including:

• Recreating La Pedrera entirely from stone textures

• Animating the Sagrada Família and its intricate statues

• Illustrating the story of St. Jordi’s legendary battle and dragon

• Crafting a stained-glass-inspired façade

• Generating mosaic elements that wrapped the building

I also collaborated closely with 3D artists to merge AI-driven visuals with traditional techniques, creating a seamless and innovative aesthetic.

The result was an immersive projection mapping experience that celebrated Catalunya’s heritage while demonstrating how AI can expand the boundaries of storytelling and visual design.

From Concept to Completion

 This trailer was created as a 32-hour solo challenge for Scrabble Go. by Scopely Creative Agency to push the limits of AI-assisted creativity. I handled every aspect—from concept development and copywriting to visual storytelling, character creation, and final production.

I used tools like ChatGPT and Grok for script iteration, MidJourney for storyboard visuals, Runway ML for video generation, ElevenLabs for voice-over, and Suno AI for soundtrack composition. Final editing and assembly were done in Premiere Pro.

A big part of the challenge was adapting the initial concept into something emotionally compelling, cinematic, and cohesive—within a tight deadline. I made fast, strategic decisions on tone, pacing, and style, ultimately creating a sun-drenched, vintage-inspired look supported by a modern soundtrack and a human-centered narrative.

This project was both a technical and creative sprint, designed to test how far I could push AI tools in a single day while maintaining a clear artistic vision.