AI-Driven Projection Mapping for Adobe — Catalunya Tribute

While working with the team at Tigrelab, I contributed to a large-scale projection mapping project for Adobe’s conference in Catalunya, Spain. The piece was a visual tribute to the region’s rich cultural and architectural heritage. My role was to integrate AI-generated art into the production, ultimately creating around 50% of the final animation. I was responsible for key sections, including recreating La Pedrera entirely from stone textures, animating the Sagrada Família along with its detailed statues, designing the story of St. Jordi’s legendary battle and dragon, crafting a stained glass-inspired facade, and generating mosaic elements that wrapped the building. I also collaborated closely with 3D artists to enhance additional sections, blending AI-driven visuals with traditional techniques to create an innovative, immersive experience.

From Concept to Completion

 This trailer was created as a 32-hour solo challenge for Scrabble Go. by Scopely Creative Agency to push the limits of AI-assisted creativity. I handled every aspect—from concept development and copywriting to visual storytelling, character creation, and final production.

I used tools like ChatGPT and Grok for script iteration, MidJourney for storyboard visuals, Runway ML for video generation, ElevenLabs for voice-over, and Suno AI for soundtrack composition. Final editing and assembly were done in Premiere Pro.

A big part of the challenge was adapting the initial concept into something emotionally compelling, cinematic, and cohesive—within a tight deadline. I made fast, strategic decisions on tone, pacing, and style, ultimately creating a sun-drenched, vintage-inspired look supported by a modern soundtrack and a human-centered narrative.

This project was both a technical and creative sprint, designed to test how far I could push AI tools in a single day while maintaining a clear artistic vision.