Building the brand
From PEFE to MAHI in 2 Months: Building an AI-Powered Brand & Creative System

Client
Mind & Heart Institute (MAHI) — evolution of PEFE (Practical Education for Executives), a 30+ year legacy brand in neuroscience, education and leadership.

Role
Creative Director · Brand & Experience Strategist · AI & Automation Expert

Timeline
8 weeks — from initial strategy to a functioning AI-powered brand and marketing system.

This Coca-Cola project was created entirely using AI. I just wrapped it up, so hang tight—I'll be updating this section over the next few days. In the meantime, I’m excited to share a bit of the process and the tools I used along the way.

This ad was created in under 32 hours using a mix of AI tools and traditional editing. I handled everything—concept, script, storyboard, voice-over, visuals, music, and editing. The project was a creative sprint to explore how AI can streamline storytelling without losing emotional depth or cinematic quality.

ScruffyDog Creative Group stands as a force in the world of entertainment, creating groundbreaking venues. From theme parks to entire entertainment islands. As a Senior Art Director, my responsibility encompasses the entire creative journey visualising and executing a range of imaginative concepts tailored to the diverse needs of clients from all over the globe.