eDreams

At eDreams ODIGEO, I worked as a Visual Designer, a role that fascinated me because it combined brand building with creative campaign development. A big part of my work was shaping and evolving a structured brand style system, ensuring consistency across all touchpoints and channels. I collaborated closely with UX/UI teams to integrate visual assets seamlessly across web and app, reinforcing a strong and unified brand presence.

Alongside this, I partnered with the marketing team to create acquisition-focused campaigns that attracted new customers and encouraged them to join Prime. These campaigns blended striking visuals with clear, persuasive messaging to showcase the unique benefits of eDreams, helping the brand stand out in a highly competitive travel market.

While eDreams was the main focus, I also designed tailored assets for other brands within the ODIGEO portfolio — including Opodo, GO Voyages, Travellink, and Liligo — adapting each campaign to fit their distinct identities while maintaining strategic alignment.

Highlighted Projects
Meta App Campaigns