SEAT LEON with Tiredness Recognition System "Nightmare".
Print created for SEAT LEON Tiredness Recognition System.
My role: Concept and Art Direction
Creative Director: Alejandro Arriagada
Illustration: Drasik
Short list in Cannes 2013.
Published in the Lürzer`s Archive Vol.3 2013.
New SEAT LEON ST. Pre-launch digital campaign "Bird'sEye".
Three stop motion animations were created to represent the life style of the SEAT LEON ST(work & play, home & city and outdoors). This was part of the pre-launch digital campaign and was shown as the landing page for the ST and youtube. Print material was also created.
My role: Art Direction
Creative Director: Alejandro Arriagada
SEAT 4KIDS International campaign.
If you have small children and you are on the road you probably know that this can easily turn out like a torture.
This campaign was originally created for the SEAT 4KIDS edition (Alhambra, Altea, Altea XL and IBIZA ST) as a tactical print. The client liked the concept where we represented children as little monsters and decided to make an international campaign out of it.
Print, digital material and several short animations were created.
My role: Concept and Art Direction ( I was also part in the creation of each character).
Creative Director: Alejandro Arriagada
SEAT Ecomotive "Do our bit for the environment".
SEAT Ecomotive "Do our bit for the environment". With this print campaign we wanted to show the ecological side of SEAT.
My role: Concept and Art Direction
Creative Director: Alejandro Arriagada
New SEAT LEON. Pre-launch campaign. SEAT Hello / I'm here
New SEAT LEON pre-launch campaign. SEAT Hello / I'm here
My role: Concept and Art Direction
Creative Director: Alejandro Arriagada
SEAT LEON with PS4
SEAT LEON ITech featuring "Traffic Information". This was a promotional campaign for SEAT and PS4.
My role: Concept and Art Direction
Creative Director: Alejandro Arriagada
SEAT Service
Generic and specific repairs, portrait photography, showing mechanics at work in workshop, looking to camera.
They transmit quality and precision, trust and proximity, as well as authenticity and a slight bit of pride.
Therefore we might try to work with real mechanics.
As for Seat as a brand they should give an impression of warmth and lightness.
My role: Concept and Art Direction
Creative Director: Jason Bramley and Jonny Biggins
