Scrabble Go. 32-Hour AI Ad Challenge

From Concept to Completion

 This trailer was created as a 32-hour solo challenge for Scrabble Go. by Scopely Creative Agency to push the limits of AI-assisted creativity. I handled every aspect—from concept development and copywriting to visual storytelling, character creation, and final production.

I used tools like ChatGPT and Grok for script iteration, MidJourney for storyboard visuals, Runway ML for video generation, ElevenLabs for voice-over, and Suno AI for soundtrack composition. Final editing and assembly were done in Premiere Pro.

A big part of the challenge was adapting the initial concept into something emotionally compelling, cinematic, and cohesive—within a tight deadline. I made fast, strategic decisions on tone, pacing, and style, ultimately creating a sun-drenched, vintage-inspired look supported by a modern soundtrack and a human-centered narrative.

This project was both a technical and creative sprint, designed to test how far I could push AI tools in a single day while maintaining a clear artistic vision.