ScruffyDog Creative Group stands at the forefront of the entertainment industry, crafting immersive real-life attractions, from dynamic theme parks to expansive entertainment islands. In my dual role as Senior Art Director and copywriter, I'm tasked with fueling creativity from project inception to completion. Beginning in the ideation phase, my focus is on sculpting innovative concepts and captivating narratives. From there, I immerse myself in the creation stage, meticulously visualising and executing each project with precision. Collaborating closely with a talented ensemble of sketch artists, designers, architects, engineers, and more, I orchestrate every endeavor, ensuring our collective vision transforms into an awe-inspiring reality.
My role: Concept , Art Direction and Copywriter