Hi, I’m George

Creative / Art Director | Storyteller | AI Experimenter

I’ve spent almost 20 years helping brands turn ideas into visual worlds. I’ve worked at agencies, in-house teams, and creative studios. Along the way, I’ve collaborated with companies like SEAT, Coca-Cola, Adobe, The Macallan… and a bunch more.

Different industries. Different challenges. One thing stays the same: ideas only matter if they connect.

My journey

I started in advertising—Grey, McCann—the usual grind. Learned that strategy + storytelling + design = magic.

Then I moved in-house with eDreams. Here I learned another truth: creativity needs systems to scale. You can’t just make cool stuff; it has to work across markets, teams, and channels.

After that, I went into entertainment at ScruffyDog Creative Group. Storytelling, world-building, immersive visuals—that’s where I got to play. And I mean really play.

Through it all, curiosity has been my engine. I like new things. I like problems. I like seeing what happens when you push the limits.

Why AI?

Three years ago, I saw AI coming. And I thought: this is either a tsunami or a toy.

I didn’t just dip my toe—I jumped in. Not for speed, not for shortcuts. I wanted to see what happens when technology meets human creativity.

Since then:

• I’ve integrated AI into my workflows

• I’ve built personal projects—a full AI-powered animated series, automated creative templates

• I’ve worked with studios and clients to see how AI can actually enhance ideas

The point: AI isn’t magic. It’s a tool. But when you know how to use it… it’s like giving your imagination a rocket engine.

What drives me

Creativity still starts the same way it always has:

• A strong idea

• A clear story

• Thoughtful craft

AI just makes the rocket go faster.

Today, I help brands and teams create work people actually remember. That’s the goal. Nothing else matters.

_AI Creative Specialist at TigreLab (Barcelona).
_Senior Art Director at ScruffyDog Creative Group (Barcelona)
_Visual Designer at eDreams Odigeo (Barcelona)
_Senior Art Director at McCann (Barcelona)
_Senior Art Director for The MACALLAN at MasterForYou Agency.
_Art Director at GREY London (Barcelona)
_Art Director at Atletico International (Barcelona)
_ Art Director at Cre8tiv Juice Group (Miami)
_Designer at SRD (London)

Info

Calle Pallars #177. 3,1
Barcelona, 08005. Spain

Barcelona: (+34) 686 17 97 51

georgepholland@gmail.com

Thank you for your time and looking forward to hearing from you soon.

And please, feel free to say hello!

Agencies I’ve worked for:

Brands I have worked for: