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George Holland
  • A.I.
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Coca-Cola Museum AI Movie Poster Exhibition

While at TigreLab, I collaborated with Coca-Cola on a groundbreaking exhibition for their new museum in Atlanta.

The Challenge: Bring Coca-Cola into a series of cinematic experiences, exploring iconic genres and eras, while creating immersive, memorable visuals that resonate with diverse audiences.

My Role: Designed and animated a series of AI-generated movie posters, integrating Coca-Cola’s presence in a way that felt subtle yet iconic.

Approach: I reimagined the visual language of legendary artists — David LaChapelle, Saul Bass, Drew Struzan, John Alvin, Philip Castle, and Rolf Klep — across thrillers, romantic comedies, and other genres. AI-assisted workflows allowed rapid iteration while maintaining stylistic fidelity and cinematic storytelling.

Outcome: Delivered a series of visually striking, immersive posters that honored cinematic history, engaged visitors, and demonstrated the potential of AI-powered creative production at scale.

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